Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.

Carnival Cruise Line VP Partnerships Scott Becher prefers to engage with partners that would like to reach his guests as much as he’d like to reach theirs.

Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.

Samsung is increasing its focus on the SMB segment, for phones, tablets and other devices.

Could your B2B email campaign use a boost? At Connect to Convert, Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI.

Brands like Citrix and Relation Insurance are focusing on integrating B2B marketing and sales processes, to improve relationships and ROI.

CM Weekly for the week of May 19, 2019 It’s no secret the best marketers have very active imaginations. Barbie is a favorite when it comes to inspiring creative play for kids (and some adults too). A new global initiative, “Close the Dream Gap,” activates Barbie to help girls believe they can be anything they…

When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.

What tech do you need to consider to talk more quickly with your target customers online?

Stop overwhelming customers. TriComB2B’s guide provides business-to-business (B2B) marketers with a unique understanding of how customers’ decision-making processes are affected by complexity. Discover the business and scientific cases for radical simplicity in your next B2B marketing campaign.