ROI matters. After all, today’s marketing professionals are tasked as much with executing successful creative campaigns as they are with managing costs. Balancing on the budgetary tight rope is tough. Marketers need to know how to make every dollar stretch.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 09, 2017 Chief Direct Marketer 1-11-17 More… SPONSORED BY: Improve Sales and Marketing Collaboration with ABM In this on demand webinar learn how to structure ABM in your organization to ensure revenue growth, create repeatable, collaborative processes, including account selection, to align sales and marketing, and…
TapInfluence asked its influencer network what the most important factors were when developing a relationship with a brand. Their responses were surprising.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 4, 2017 How to Pitch Your Content: Tips & Tools for Getting More Exposure Getting your content picked up by industry publications is only the first step. Assuming you have a deeper knowledge of SEO and content…
Looking to catch up with some of this year’s greatest hits. Check out our 10 most popular B2C marketing stories of 2016.
By unifying previously siloed parts of the campaign lifecycle and distribution channels, marketers can unlock enormous efficiencies and greater insight.
Amazon Go is a game-changer for retail overall. Here's why this model, which skips store checkout lines via a smartphone app, will work.
If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options
Already accessible to advertisers, expanded text ads will become Google’s only form of text ad by early 2017.
"Credentialed” health and wellness influencers are effective in seeding brands along the health & wellness shopper journey.