CM Weekly October 27, 2019 It’s been a thrilling week to be in brand activation and promotion marketing. During the 2019 PRO Awards Gala—and Bloody Mary brunch—we announced this year’s Gold, Silver and Bronze PRO Award winners. The top prize, the Platinum PRO, went to Frito-Lay and the Cheetos brand campaign, “Teach Me How to…
Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.
KLM may be my new favorite airline. I’ve never flown them, but they have a loyalty program that upends all others.
Brands who get the customer experience equation right reap greater loyalty and increased revenues. Those that fail risk customer defection.
How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.
CM Weekly October 20, 2019 There are a lot of “Ps” in October—pumpkins, politics and personalization. Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate. Digital fundraising director Robin Curran recently shared how the campaign is using data to communicate in a more relevant…
Companies like GasBuddy that observe email marketing best practices often don’t think blacklisting should be on their worry list. Think again.
Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate.
B2B buyers want the same conveniences as B2C shoppers, and over half of B2B online shoppers use loyalty programs, according to a new report.
Nearly 80 percent of all Twitter chatter related to vaping and tobacco products is generated by bots, according to a new report.