Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.

CM Weekly October 13, 2019 This week we offer a two-part series on how P&G is reinventing advertising—and agency relationships. Agency reinvention alone has saved $1 billion and is leading to more creativity, more agility, greater entrepreneurship and is transforming P&G’s organization and culture. We then take a close-up look at P&G’s roadmap to using…

Want to improve your email marketing program? Get input from your entire organization.

Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.

Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may have been able to access users' email addresses or phone numbers.

Was 2019 the year your team pledged to move to a more collaborative, agile marketing approach, testing and iterating new ideas more quickly? You’re not alone.

When determining whether or not to implement AI in a marketing strategy, it's important to understand the risks—and the opportunities.

Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.

CM Weekly October 6, 2019 Happy October! If you’re like us, you’re happily up to your eyeballs in pumpkin spice. Between the lattes and Kit-Kats (trust us, they’re amazing), there’s a lot going on this week. Judging by our own spending at “Tarjay,” it seems hard to believe that the retailer has ever struggled. But…

P&G is driving growth with "constructive disruption" with a focus on constant innovation and irresistible brand experiences.