Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 6, 2017 How to Leverage that June PRO Awards Trophy Win! The 2017 PRO Awards winners will be honored in just a few weeks at Mastering Brand Activation—June 13 in New York City. Here's how to maximize that prestigious win! More…   SPONSORED BY:…

Want to tell better B2B stories? Put your customer at the center of the tale.

Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.

Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.

Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.

The success of Airbnb Experiences focus on three essential principles that can be leveraged by any company to elevate the quality of its own brand experiences.

Compare your company to the best practices of industry leaders in these five critical organizational readiness areas.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 23, 2017 How to Capture Airbnb’s Brand Experience Success Airbnb, a major disruptor, just keeps innovating! Learn how three essential elements—that can be leveraged by any company to elevate the quality of its own brand experiences—put Airbnb Experiences on the road to succcess. More…  …

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 19, 2017 Conversion is Top Priority: Hubspot Report Conversion is the top priority for marketers over the next 12 months, according to Hubspot’s newly released State of Inbound 2017 report. More… SPONSORED BY: Masters of Brand Activation A full-day of content for marketers…