Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 16, 2017 Centralized Data Hub Puts Dr. Martens in Step A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels. More… SPONSORED BY: Masters of Brand Activation A full-day of content for marketers focused on…
Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 12, 2017 Brawny, Ann Taylor, P&G Use Martech to Say Happy Mother's day Snapchat Spectacles and branded video are a few of the marketing technologies brands used to send Mother's Day messages. More… SPONSORED BY: Masters of Brand Activation A full-day…
Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand.
Feel like there’s something missing in your life? Maybe you didn’t see our top 10 most read B2B and marketing technology articles for April. Here’s a recap.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 9, 2017 Glenlivet Modernizes Sampling with The Dram Room The Glenlivet Dram Room is on the road to mix and mingle with its 30-to-40 year old urban, tech-savvy male target where they like to hang—food festivals. More… SPONSORED BY: Masters of Brand…
While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option.
Marketers are taking a page from what brands like Nest are doing and moving from simply marketing a product, to adding brand value by solving bigger problems.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 28, 2017 Social Fans Rewarded with Bags of Weed Cannabis marketers are joining the ranks of other smart marketers who are tapping social media and promotion marketing to surprise and delight consumers. More… SPONSORED BY: Masters of Brand Activation A full-day…
Letters were sent to both brands and individual Instagram influencers that identified specific social media posts.