Search Results For: content marketing
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Direct Marketing | Print
Give Mama What She Craves
No one hungers for information more than new parents – except maybe parents-to-be. That’s what BabyCenter.com is banking on by making information its
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Direct Marketing | Print
Watch and Learn
Online marketers have a lot to gain from observing their competitors – and non-competitors, tooSince the early days of one-to-one marketing, when enterprising
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Direct Marketing | Print
The TV Portal
Digital television takes off in the U.K.It’s no longer true that the revolution will not be televised – the revolution is television. In the United Kingdom,
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Two for the road
Mediaplex, an advertising technology company, and OpenGrid, a provider of wireless Internet services, have joined forces to offer marketers a system for
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Live From Seattle: Aim Releases E-Mail Guidelines
The Association for Interactive Media is releasing a set of resolutions for responsible e-mail marketing this morning, Ben Isaacson, executive director,
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24/7 Media Acquires Awardtrack For $75 Million In Stock
Internet marketing company 24/7 Media, based in New York, has purchased AwardTrack Inc., an Internet-based business-to-business loyalty company for approximately
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Columbia House Reorganizes; Names New President; Wolter Retires
The Columbia House Company, a giant in the direct marketing of music and video entertainment products, has undertaken a sweeping reorganization designed
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VentureDirect And Black World Today Create Online Network
Direct marketing firm and media company VentureDirect Worldwide, New York, and The Black World Today have partnered to create The Black World Network,
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Industrial Strength: Everyone pitched in to make DVD technology a hit in ’99.
DVD is now a household word – even if nobody’s sure what the letters stand for. While debate continued over whether the future of recorded video and music
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Jerky Match: Meat snack marketers borrow some moves from professional wrestling.
In this corner, Slim Jim, the undisputed champ of the $204 million meat snack business with a 19 percent market share.In this corner, The Ostrich.Yes,