UPDATING THE NEW DM: It Costs More to Get Them Than to Keep Them. Sez Who?
THE LEAD STORY in the December issue of DIRECT ("Don't Be Lulled") featured a pie chart indicating that in 1999, companies were spending 50% of their
THE LEAD STORY in the December issue of DIRECT ("Don't Be Lulled") featured a pie chart indicating that in 1999, companies were spending 50% of their
With Time Warner Inc.as planned merger with EMI Group Plc, America Online may become the new power in music sales and distribution, and not just over
It's too soon to tell what impact, if any, the merger between America Online Inc. and Time Warner Inc. will have on e-commerce, but expectations are enormous.
When was the last time anyone in promotion discussed strategy and didn't express a desire to "break through the clutter?"I can't hear the phrase without
American Suzuki wanted to use more than TV's "spots and dots" this year in introducing its new line of SUVs.The Brea, CA-based auto maker is giving dealership
As the "Global Village" grows, consumers cluster around common interests. Getting a few coupons in the bargain doesn't hurt.Rosie O'Donnell can draw crowds
volvo Cars of North America is using the Web as the primary lead generation medium for the launch of two new car models.Prospects can visit two Volvo
The Beverly Hillbillies weren't the only ones who saw a bright future in black gold. Realizing that there's a worldwide market worth some U.S. $200 billion
For more than 60 years Consumer Reports has provided independent and impartial opinions on a variety of products and services in its mission "to test
CardStore.com, Emeryville, CA, an online service that will offer businesses and consumers a one-stop solution for paper communications products and scalable