THE LEAD STORY in the December issue of DIRECT ("Don't Be Lulled") featured a pie chart indicating that in 1999, companies were spending 50% of their

With Time Warner Inc.as planned merger with EMI Group Plc, America Online may become the new power in music sales and distribution, and not just over

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When was the last time anyone in promotion discussed strategy and didn't express a desire to "break through the clutter?"I can't hear the phrase without

American Suzuki wanted to use more than TV's "spots and dots" this year in introducing its new line of SUVs.The Brea, CA-based auto maker is giving dealership

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volvo Cars of North America is using the Web as the primary lead generation medium for the launch of two new car models.Prospects can visit two Volvo

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For more than 60 years Consumer Reports has provided independent and impartial opinions on a variety of products and services in its mission "to test

CardStore.com, Emeryville, CA, an online service that will offer businesses and consumers a one-stop solution for paper communications products and scalable