Bud World's comin' at ya. St. Louis-based Anheuser-Busch learned a few lessons from its Budweiser Beer School and created Bud World, a mobile program

They're spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying

Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty

The e-customer, a savvy target who demands speed of delivery, quality, and who is able to comparison shop easily, is here. And any company that does not

AS A RESULT of the Columbia House Co.'s pending merger with CDNOW, the company has undertaken a sweeping reorganization designed to streamline its existing

Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand's corporate parent, Philip Morris USA, is one of

Despite its unprecedented growth year to year, e-commerce accounts for only 2% of retail sales. Marketers are looking for ways to drive consumers to their

No one hungers for information more than new parents - except maybe parents-to-be. That's what BabyCenter.com is banking on by making information its

Online marketers have a lot to gain from observing their competitors - and non-competitors, tooSince the early days of one-to-one marketing, when enterprising

Digital television takes off in the U.K.It's no longer true that the revolution will not be televised - the revolution is television. In the United Kingdom,