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When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to…

Mixed blessing, double-edged sword, backhanded compliment… whatever metaphor you choose, having Google take an interest in your vertical space is not an unalloyed boon. On the one hand, it’s a confirmation that your space is officially hot. On the other, it’s a signal that you can’t slow down, and in fact you’d better have some gas left in the reserve tank in order to stay ahead of the competition. That’s the situation video search engine Blinkx.tv finds itself in, now that Google has opened its Video Store beta.

We asked a few event marketing agency execs to talk about their techie wish lists and their picks for the year’s best work.

Reunions of any sort follow the same template. People who have lost touch ask the same questions. Of the top three asked, the one that I have recently had to answer the most was “what do you do?” And with that, I confidently reply “I work for…

News concerning products, services, and events that are changing the face of online marketing were riddled all across news headlines in 2005. To the surprise of no one, Google was part of many of them, but not all…

More consumers struggling to find perfect gifts are choosing gift cards to end their shopping woes, according to a new survey. And more cards in 2005 are decked out with all kinds of bells and whistles to catch the passing eye, in what one consultant termed as the “war of the gift cards.”

Retailer f.y.e. (for your entertainment) has created a new loyalty program that rewards consumers with extra savings and discounts on CDs, DVDs games and other entertainment-based in-store products.

That Ad:Tech might have felt crowded, overlapping, and utterly confusing – reflects not on the show but the industry. Our industry used to have easily defined boundaries and companies that could fit into independent silos. Like the continents, the…

Target Design for All by interactive agency R/GA took Best in Show Monday evening at the 9th Annual ad:tech awards and also won in the Best Consumer Web Site category. The site can be viewed at Designforall.target.com. The program considers work in 22 …

Most of us know that not all online advertising is created equal. This includes desktop publishing, in which there’s a fine line between doing it ethically and doing it unethically. On one side, you have your respectable adware companies, who adhere to…