Search Results For: content marketing
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Direct Marketing | Print
Growing Demand
DMers move closer to one-to-one marketing thanks to on-demand printing technology While media pundits have been focused on the Web, a quiet revolution
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Direct Marketing | Print
CONFERENCE CALL
The DMA has programs to suit every member’s needs In today’s fast-paced environment, it’s hard enough to keep up with your own business, let alone find
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techno-stumping
Candidates hungry for brand awareness and consumer interaction take a page from the Web.Every four years, the Dems and the GOP dust off their Marketing
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Direct Marketing | Print
Clicks With Kids
Cricket and its six sister pubs use e-commerce to enhance good old-fashioned qualityConsider the typical child: He or she spends latchkey afternoons staring
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Direct Marketing | Print
Complementary Medium
Magazines have discovered their Web sites build brand and businessWhen first the Internet dawned over the traditional print landscape, publishers shuddered,
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Direct Marketing | Print
Making a Difference
CELEBRITY INVESTORS and spokespersons can often be double-edged swords for businesses. Remember Madonna and Pepsi? “Like a Prayer?” Pepsi didn’t have
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Direct Marketing | Print
Suite Dreams
The Rio, a Las Vegas hotel, offers perks to lure gambling’s elite THE SEARCH for a true one-to-one marketing program has ended in Las Vegas. The catch
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USPS Plans Major International Mail Service Reforms
The U.S. Postal Service Tuesday unveiled a series of international mail service reforms. The reforms would expand some services, eliminate others, raise
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Live from Boston: IBM Hits a few Bumps in Transformation to E-commerce
IBM is generating billions every year through its e-commerce business, but the road to riches was a rocky one, Pete Martinez, e-business strategy executive
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Wireless Association Sets Opt-in as Standard
The Wireless Advertising Association (WAA), an independent unit of the Internet Advertising Bureau, has released the first installment in a comprehensive