New on-premise satellite system is a Big Fat deal.Big Fat, Inc. is getting into the TV business.The New York City-based company, home to the promotions

Latest talks involve Chicago investor. Morristown, NJ-based DVC, Inc. is looking for an outside investment, and most recently has been speaking with Lake

`Netting Consumers Don't have a strong database of prospects? An online promotion can virtually solve the problem.Whether or not the Internet ever lives

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves.Results are king. At the heart of every promotion marketing

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing

Site sponsorship gives company research, relationships.Procter & Gamble, Cincinnati, is pooling several brands behind a two-year sponsorship of teen site

The members and the marketplace dictate what seminars the DMA offers Everyone knows how an influx of new audiences can change the demographic profile

DMers move closer to one-to-one marketing thanks to on-demand printing technology While media pundits have been focused on the Web, a quiet revolution

The DMA has programs to suit every member's needs In today's fast-paced environment, it's hard enough to keep up with your own business, let alone find

Candidates hungry for brand awareness and consumer interaction take a page from the Web.Every four years, the Dems and the GOP dust off their Marketing