The contest for Seagram Co.'s liquor business was won in December by U.K.'s Diageo PLC and France's Pernod Ricard SA, which teamed to beat out rivals

Mindful of cultural blundering, marketers slowly target African-Americans.African-Americans will control eight percent of the buying power in the U.S.

Experiential marketing is bringing a flat-out assault on consumer senses. Is today's buzzword the future of customer interaction?The evolution of branding

KEEPING KIDS EDUCATED AND HEALTHY IS A MAJOR GOAL FOR MARKETERS.The key to a good relationship is the chemistry between partners. Bogie and Bacall had

TD Waterhouse moves toward more customized customer service SINCE LAUNCHING its Web site in 1997, TD Waterhouse's online community has grown to the point

Print/Web integration gives custom publishers twice the chance to shineGOOD CUSTOM PUBLISHING - both online and off - can't just be a sales tool for a

Wedding registry's live chat brings the customers back The Wedding List, a gift registry company, borrows marketing tactics from the new and old economies

With Jonathan Bulkeley An Internet "veteran" discusses the role of content in the new mediaGiven a choice, most magazine editors would spend their whole

YesMail's lists reach willing audiences Crafting a message is only half the battle in direct marketing. The other half - reaching a receptive audience

Habla Personalization? Si'! Yupi.com uses customized Web pages to get users involved in its Spanish-language siteWHEN YOU GET RIGHT down to it, Yupi Internet