In the early 1990s, before the Internet explosion, pundits heralded interactive television, or ITV, as the new media gateway to the Great Unwashed. Greater

Having scored its first major licensing success through last spring's X-Men, New York City-based Marvel Enterprises is gaining even greater licensing

Still, this catalog's marketing mix needs more spark

Interactive Television, DM Enabler

Perspectives on Playtime

In the early 1990s, before the Internet explosion, pundits heralded interactive television, or ITV, as the new media gateway to the Great Unwashed. Greater

health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair

Having scored its first major licensing success through last spring's X-Men, New York City-based Marvel Enterprises is gaining even greater licensing

Hold on if you're looking for the Direct magazine Web site. This is it.

FEBRUARY 2001 Roger Andersen named president of Young America Corp., Minneapolis. He replaces Chuck Weil, who resigned.Stuart Reis named ceo and president