Search Results for: pop-up

Clothing retailer Gap is returning to its musical roots with a bus tour turned pop-up store and sweepstakes that will send customers to some of the summer’s

Mike and Ike, those fruit-flavored chewy candies, needed a major facelift. The brand had a loyal core of munchers, but limited marketing. A relatively

Mike and Ike, those fruit-flavored chewy candies, needed a major facelift. The brand had a loyal core of munchers, but limited marketing. A relatively small brand, it needed visibility to take on share leaders like Starburst and Skittles.

Online marketing and advertising technology concern Kefta is expected today to unveil a dynamic ad-targeting package that allows marketers to deliver pitches across multiple online channels based on people’s behavior.

SoftwareOnline, the maker of InternetShield Web security software, has settled a lawsuit by the Washington state Attorney General on charges of deceptive advertising and other unethical business practices.

RexDirectNet is a full service Internet marketing company specializing in Affiliate Marketing (Rextopia) and Lead Generation Services (Rextrack). That’s been our focus for the last four and a half years and going…

More often than not, the topics for publication come together at the last minute. Occasionally, the topic might exist beforehand, although that still doesn’t guarantee it being written before the last minute. This week’s topic falls under…

The rich are not like you and me: They have more loyalty program points.

The rich are going to need them, if they are participating in Neiman Marcus’s InCircle scheme (http://www.incircle.com): It requires 5,000 points, at a dollar a point, to earn the bottom level of prizes, with the uppermost tier of gifts requiring 5 million of ‘em.

That’s 5 million points, mostly amassed in a 12-month period. Mercifully, that doesn’t necessarily represent 5 million dollars. Neiman Marcus offers several double-point days, much like one’s local supermarket.

A direct marketer accused of secretly installing millions of pop-up ad programs in a lawsuit announced by New York Attorney General Eliot Spitzer yesterday called the suit a

Millard Group Inc. has been chosen to oversee the MacWorld list group.
The appointment includes the 292,700-name active subscribers file, in
addition to the MacWorld Graphic Design Subscribers (27,400), MacWorld
Enhanced database (287,700) and the MacWorld E-mail Address database,
with 61,100 postal and e-mail addresses.