The Federal Communications Commission last week began a major effort to promote the development of more Internet-based voice services. The FCC adopted

DoubleClick's latest Ad Serving Trend report showed that rich media usage grew to nearly 40% of all ads served in the DoubleClick system, a 60% increase

Publishing company Hachette Filipacchi Media U.S. and youth marketing firm Alloy Inc. have formed a five-year alliance to increase ELLEgirl’s subscribers

1/13 Kraft Foods announced a global reorganization to streamline U.S. and international operations. Former co-CEO Betsy Holden, demoted as president-Kraft

Depending on whom you ask, the pop as we know it is living on borrowed time. The pop has already quietly been under siege.

Rainbow Brite and Nickelodeon's NickJr.com have partnered to promote the cartoon character's merchandise to consumers. Rainbow Brite characters A new

A federal judge denied the Federal Trade Commission's request to block a software firm from sending pop-up ads online. The case goes to trial on March

A federal judge denied the Federal Trade Commission's request to block a software firm from sending pop-up ads online. The case goes to trial on March

A student-run ad company is taking on the Federal Trade Commission over pop-up ads. Two University of California-San Diego students are scheduled to appear

THROUGHOUT THE YEAR, the editors of PROMO get to see an amazing range of work from brand executives, promotion agencies and other marketers. In this issue