* MacWorld
* Book Buddies for Kids
* Greenwoods Collection Card Buyers
* Westgate Resorts
* Neighborhoodies
* SIE Pilots and Insurance Agents
* Oblate Missions Donor
* Bernard Reznicek Joins Board at InfoUSA
* People in the News
* Short Cuts
LISTS UNDER NEW MANAGEMENT
MacWorld
Millard Group Inc. has been chosen to oversee the MacWorld list group. The appointment includes the 292,700-name active subscribers file, in addition to the MacWorld Graphic Design Subscribers (27,400), MacWorld Enhanced database (287,700) and the MacWorld E-mail Address database, with 61,100 postal and e-mail addresses. Direct Media Inc. was the prior list manager.
Selections: Hotlines, business/home address, adult’s/child’s age range, ethnic, gender, income, lifestyle, mail order buyers, presence of children, religion, source, state/SCF/ZIP
Price: $110/M to $275/M
Contact: Millard Group Inc., Beth Tyle at 603-924-9262, ext. 2350 or [email protected]
Book Buddies for Kids
Above All marketing has assumed management of the Book Buddies for Kids list. More than 500,000 buyers of pop-up bookmarks for children are available. The average unit of sale was $6 generated via direct mail. Coastal Direct Marketing formerly managed this file.
Selections: Monthly hotline, age, gender, state/SCF/ZIP
Sample usage: National Geographic, NYS Right to Life, Music Sound Machine, Mutual of Omaha, Book-of-the-Month Club
Price: $85/M
Contact: Above All Marketing, Gabe Farrell at 201-988-4516 or [email protected]
Greenwoods Collection Card Buyers
Walter Karl Inc. now manages the Greenwoods Collection Card Buyers file. A total of 33,110 buyers are available, including 15,887 buyers from the last 12 months. These business-to-business buyers include executives, professionals and business owners. Direct mail is the source. MeritDirect was the previous list manager.
Selections: Gender, number of employees, SIC code, sales volume, title, state/SCF/ZIP
Price: $120/M
Contact: Walter Karl Inc., Tracey Bausano at 845-732-7092 or [email protected] or Mary Ralicki at 845-732-7065 or [email protected]
NEW LISTS
Westgate Resorts
Nearly 3.3 million inquirers are named on the Westgate Resorts master file and 125,791 names are on the Westgate Resorts package buyers file. Westgate is in the timeshare market. Direct mail, telemarketing and e-mail segments are available.
Selections: Age, income, presence of children, occupation, credit card, gender, lifestyle, gender, state/SCF/ZIP
Price: $100/M (postal buyers); $85/M (postal inquirers)
Contact: CPC Associates Inc. Bruce Demaree at 215-317-1332 or [email protected]
Neighborhoodies
More than 35,000 last-12- and 62,000 last-24-month buyers are available on the Neighborhoodies list. These apparel and accessories buyers made purchases on the Internet. The average unit of sale was $54. The list owner will not approve “last chance” or other file stripping response generators.
Selections: Date of birth, state/SCF/ZIP
Price: $100/M (last-24-month buyers)
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
NEW COMPILED LISTS
SIE Pilots and Insurance Agents
Select Information Exchange has introduced e-mail lists targeting pilots and insurance agents, with 98,498 and 238,483 records, respectively. These files are derived from licensing records.
Selections: License type, estimated income, state/SCF/ZIP
Price: $120/M
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or [email protected] and Priscila Silva at 954-360-0644, ext. 217 or [email protected]
UPDATED LISTS
Oblate Missions Donor
Exchange only restrictions have been lifted for the last 13 to 24 months segments of the Oblate Missions Donor master file making it available for rental. Several segments are available including 69,305 donors who contributed $5 to $25. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $75/M to $80/M
Contact: RMI Direct Marketing Inc., Rich Leary at 203-825-4616 or [email protected] and Carol Forbes at 203-825-4634 or [email protected]
IN THE NEWS
Bernard Reznicek Joins Board at InfoUSA
Bernard W. Reznicek has been appointed to the board of directors at infoUSA Inc., parent company of Donnelley Marketing, Millard Group Inc., Edith Roman Associates Inc. and Walter Karl Inc.
People in the News
Lisa Donzella has been named account manager at ALC Data Management. Donzella will work on the American Heritage, Curtco Robb Media, Dow Jones & Co., Forbes Kiplinger Washington Editors, March of Dimes and SmartMoney accounts, among others. She formerly worked for Listworks Corp.
Short Cuts
Direct Media Inc.’s client conference and co-op will be held April 26 and 27 in White Plains, NY. For more information call Dawn Pergamo at 203-532-2414 or [email protected]
Network
