Search Results For: content marketing
-
Direct Marketing | Print
letters to the editor
Why No DR Print? I was disappointed to see that direct response print media magazines and newspapers were not tracked in DIRECT’s annual marketing survey
-
Agency Rankings, 1-25
GMR Marketing 5000 South Towne Drive, New Berlin, WI 53151 Phone: 262-786-5600Fax: 262-784-7560URL: www.gmrmarketing.comOwnership: Omnicom GroupCEO: Gary
-
Live from Circulation Management Conference & Expo: Tips for Online Magazine Sales
Magazine Web sites that attempt to replicate the bells and whistles of direct mail may be distracting prospects. They also may be cutting down purchase
-
The Long Way to Madison and 23rd
The initial code name for BMW’s Hire Film Series was the Big Idea. It was big for so many reasons. It accomplished a laundry list of heavy objectives
-
New and Noteworthy Tools
MAKING A SPLASH With 75 percent of the earth covered by water, Edison, NJ-based Aquatising figures its brand of water-oriented marketing can’t miss. The
-
E-Mail to Play Increasing Role in Budget Mix: Survey
Direct mail is still king when it comes to allocating marketing budget, but e-mail use has steadily made inroads and ranks second, according to a new survey.
-
Live From DoubleClick Insight: Pondering the Big Online Ad Questions
The cost-per-click (CPC) online advertising model still kicked up considerable controversy on a panel of marketers and publishers at DoubleClick’s Investor
-
Talking Like a Local
Sometimes, the best part of a radio promotion happens off the air. Marketers are using station tie-ins to bring their brand experience to the street.
-
BACK-END AND BELOW-THE-LINE SERVICES
DIRECT TO VIDEO Blockbuster, Inc., Dallas, is offering the Blockbuster Bonus Pak, a direct-mail piece that can target various segments of the chain’s
-
Slamming on the Brakes
A U.S. Bankruptcy judge gave Kmart Corp., Troy, MI, permission to drop its five-year-old sponsorship of NASCAR, Daytona, FL, as part of reorganization