Online learning community Bigchalk.com is hoping a redesign of its HTML e-newsletter format will double its subscriber base to 700,000. The redesign,

Apparel dealer The Wet Seal Inc. will relaunch its direct marketing business in July with a 1.2-million-copy catalog mailing. The book will include some

A trio of campaigns touting the launch of Microsoft Corp.'s Xbox racked up five awards for two agencies in the Promotion Marketing Association's 2002

ACTION! That's what's in store for those who attend next month's StarPower conference. This year's Promotion Marketing Association conference promises

Blockbuster, Inc. and Coca-Cola Co. yesterday announced a five-year global marketing and product alliance that will give the soda giant increased exposure

Publishers Clearing House is expected to announce next week that List Services Corp. has been named to manage its mailing lists. The files will be available April 1, sources said.

Men's Health magazine has generated $85,000 in additional revenue and attracted more paid subscriptions by offering readers online incentives. As part

Feb. 26, 2002 Federated Department Stores Inc. reported a fourth quarter net loss of $477 million, compared with net income of $332 million for the same

Cross Media Marketing, New York, has revamped its LifeMinders personalized e-mail marketing operations, which it acquired in October. Under its new incarnation,

Retailers are focusing on Web site elements that make their electronic channels more profitable, rather than features that do not provide a return on