Mark Shapiro stayed two years longer than his friends expected. He had a three-year earn-out when he sold Louis London to Interpublic Group of Cos. in

The criminal case of Gino DeLuca is unlikely to trigger a major shift in negotiations in the in-store marketing industry. That's happening on its own.

When did the average marketer become the Common Man, a mirror to Joe or Josie Average, ready for a role in a Capra film? Apparently it happened sometime

On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an

This is the second in a two-part story on the pitfalls of online promotions and the best way to avoid such hazards. Contributor Jed Weissbluth continues

The text of a direct response e-mail (not the subject line, where spam filters would kill it, dismember it and heave it into the Ganges River) suggests:

Way back when I was a kid, the municipal fire department had a system of pull-activated alarms that could send a signal for help in the event of a fire.

If a consumer saw a televised commercial during the current war against Iraq’s opening days, chances are it was a direct response spot. Open inventory

Time Inc.'s director of postal affairs Jim O'Brien hollered fire and brimstone at Direct Media's Co-op on Thursday, evangelizing for the postal pension

While brawn and beauty got a nod, the majority of finalists in this year's Reggie Awards had something that appealed to the kid in all of us. The Promotion