Search Results For: content marketing
-
Live from the Donnelley Privacy Forum: The Limits of Search
Search engine marketing may be commanding an ever-increasing share of the marketing dollar while producing measurable results. But it is “notoriously
-
Live From the Business Mailer’s Co-op: Tips for Building E-Zines
Marketers who want to develop e-zines — a.k.a. online newsletters — would do best just to launch them quickly, despite imperfections, and smooth them
-
Steve Winwood Promo Successfully Targets File-Sharers
In the midst of the uproar in the music community regarding illegal file-swapping, musician Steve Winwood and Access Hollywood are using free music to drive album sales and traffic to the entertainment news magazine’s Web site. The free eight-minute …
-
News Briefs
CIRCUIT CITY STORES: Richmond, VA, is offering free movies for a year to new wireless customers. The July 11-17 joint promo with movie ticketing firm Fandango.com mails consumers a certificate with a unique code that can be redeemed online once every 30 …
-
Live from NCDM: Lipp Service to Cultural Differences
Doug Lipp’s keynote address had all the earmarks of being one of the worst ever given at an NCDM conference. He pushed his audience’s tolerance by starting
-
Alloy, Regal Form In-Theater Ad Network
Alloy has partnered with Regal Entertainment Group to place media and host promos in Regal’s 545 movie theaters. Alloy’s youth marketing agency, 360 Youth, will put plasma-screen kiosks, restroom ads and backlit poster cases in Regal’s Regal Cinema, …
-
Live from NDCM: Missing or Messy?
When marketers decide to send it out for data hygiene, they will get exactly what they ask for-but what they ask for may not be what they wanted. A recent
-
Live From AD:TECH Chicago: E-mail Marketing Strategies
Successful e-mail marketing involves growing your e-mail list, providing content that is relevant and fresh, engages your audience and, ultimately, closes
-
Email
Live From AD:TECH Chicago: E-mail Marketing Strategies
Successful e-mail marketing involves growing your e-mail list, providing content that is relevant and fresh, engages your audience and, ultimately, closes
-
Mail Stream: A Report on Incoming Direct Mail
British fashion designer Johnnie Boden introduces his menswear collection to the U.S. in his summer catalog. After a half-year flirtation with package mailings, Louis Rukeyser’s Wall Street has once again turned to the magalog format.