Mobile is a highly versatile new brand loyalty tool that creates opportunities for many things: to provide a more personal and timely service to customers;

It's a perennial complaint: there's no really good way to measure the impact of marketing. Making marketing more measurable was the greatest challenge

A woman is walking through London's Knightsbridge district when, from the depths of her handbag, her mobile phone chirps. She pulls it out and finds a

It's a perennial complaint: there's no really good way to measure the impact of marketing. Making marketing more measurable was the greatest challenge

A woman is walking through London's Knightsbridge district when, from the depths of her handbag, her mobile phone chirps. She pulls it out and finds a

Home decorating catalog Shades of Light recently added yet another product category to its ever-expanding offerings: water-based glazes and washes for use in enhancing the appearance of painted walls. Parkinson's Disease Foundation recently re-branded its image, complete with a new logo design, tagline and a fresh look.

Consumers feel that the FTC's do-not-call rule is a success because it has cut down on unwanted calls. That's not the case with Can-Spam. "The view of

Search engine marketing may be commanding an ever-increasing share of the marketing dollar while producing measurable results. But it is "notoriously

Marketers who want to develop e-zines -- a.k.a. online newsletters -- would do best just to launch them quickly, despite imperfections, and smooth them

In the midst of the uproar in the music community regarding illegal file-swapping, musician Steve Winwood and Access Hollywood are using free music to drive album sales and traffic to the entertainment news magazine's Web site. The free eight-minute ...