The Web sites of established offline newspapers are expected to finish 2005 having brought in $1.4 billion in ad revenue overall, or 36% more than 2004

The housing market isn’t the only hot real estate segment...internet real estate is also reaching its peak. Like a marketing company that has figured out how to convert low value PPC keywords or an affiliate that has figured out how to create SEO...

The Independent Film Channel has launched a new department to give marketers an alternative to traditional TV advertising that incorporate brands into its commercial-free network. The network's new Integrated Partnerships department will work with ...

What does Matt Malloy have to do to get you out of that car today? According to the vice president of marketing for Zipcar, an up-and-coming car-sharing service, all it really takes is good word of mouth, a highly automated online system, and an e-mail newsletter full of engaging content.

Planalytics launched its first e-mail newsletter, Flashweather, in 2002. The goal? To educate companies on how the weather affected their business, and to create awareness for its own products and services.

Every firm sending e-mail newsletters and marketing messages wants to make them more deliverable—to get them into the recipient’s mailbox, yes, but just as importantly to get them past the spam filters and junk folders now in use by many Internet service providers (ISPs) and into that all-important inbox. Many turn to e-mail service providers.

Sprint has signed on as the first wireless telecommunications sponsor of the National Football League. The deal begins with the 2005 season. Sprint will also be the presenting sponsor of the Sept. 8 NFL Opening Kickoff event in Boston and the wireless ...

Showtime Networks and MSN Video have teamed up to launch a Webisode of Barbershop: The Series to boost viewership of the Showtime version of the show. Through a partnership with Showtime, MSN Video is making the first episode of the half-hour ...

If you use conferences, meetings, or other events as a marketing vehicle, knowing the keys to a successful event is critical. The same is true if you can choose only one or two events a year to attend.

Affiliate Motivation! While working on the philosophy that you need to create an attractive Program that Affiliates will want to join, put yourself in your Affiliate’s shoes and think about what an Affiliate will want from your Program.