Competition is heating up among online ad channels and Yahoo has thrown the latest log on the fire with yesterday's announced beta test of a newly expanded network of Web pages for contextual ads.

Cingular is trying to build participation in its loyalty program through a concert tour held exclusively at Simon Malls. Only Cingular customers and their friends are allowed to attend the Cingular Sounds Live concerts for free, which began July 29 in ...

The Mobile Media Co. has bought Rubberduck Media Lab as it readies to launch global mobile TV channels that let broadcasters and marketers stream TV programming to mobile phones. Oslo, Norway-based Mobile Media distributes mobile-specific content to ...

Can an e-newsletter be viewed as a detriment by loyal customers? That was the question Celestial Seasonings struggled with when it considered launching an e-zine for its popular tea.

Let’s say you have one of the best e-zines on the market. (Who doesn’t?) There’s only one problem: Nobody is opening it.Who’s to blame? It’s those pesky newsletter writers, right? Maybe not.

Ask Jeeves announced yesterday that it will begin selling paid ads linked to keywords on its search engine, in the same way that Google and Yahoo! now do.

How e-commerce Web sites function is more important to consumers than how it looks, but certain functions commonly used for tracking online behavior can actually drive away some customers, according to a survey findings released by Hostway Corp., a Web site hosting and management services firm based in Chicago.

The National Hockey League reached a tentative agreement with its players' association July 13 that puts players back on the ice after a 301-day lockout

When Wal-Mart Stores made its first foray into reality TV this summer, it wasn't the result of work by the company's marketing department: It was the

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