When they opened their doors in 1997, Amazon made $147,000. By the end of 1998, they earned $600,000 rising to $1.6 billion by 1999. At the end of 2000, Amazon generated $2.7 billion in revenues. During the boom years, Amazon managed to go from nothing...
RedEnvelope tried something new when it launched Inside The Box, an e-mail newsletter, in August. Veering from the obvious, the multi-channel marketer decided to focus not on products but on advice.
Years ago, when it came to the car buying process, dealers felt like they were the one behind the wheel. Most customers relied on them for information about what vehicles best suited their needs.
Have you ever felt like you were talking to the wind? Publicist Shannon Cherry aims to change that with her e-newsletter, Be Heard Solutions.
The footer, the text that appears beneath the actual newsletter content, is the best place for administrative messaging and CAN-SPAM compliance, but it also offers a great opportunity to continue to sell your products and services and to reinforce your branding.
A mysterious black bird that holds out the promise of great wealth. It’s the stuff that dreams are made of, according to detective Sam Spade in “The Maltese Falcon”. It’s also the perfect way to make sure auto sales Web site Autobytel was able to uncover the riches buried in search engine marketing.
This is the special report produced by Chief Marketer to highlight its initiatives during OMMA and Advertising Week 2005
FOOD MARKETERS AND LEGISLATORS have each zeroed in on kids marketing in an effort to cut obesity among children. It's a one-two effort that could change
Atlantic List Co.now manages Funny Times magazine's 65,135-name subscriber list. A typical reader is politically progressive and earns an average of $68,000 a year.
OptiCom Marketing Group Ltd. and One28 Marketing Group LLC have formed a new company, OptiCom MoxyCard InterACTIVE to pitch its new multimedia gift card. The company will specialize in offering branded content within the retail, entertainment, sports, ...