It can be hard to develop a sense of community between franchises and their parent company, and even harder to do it between the individually owned franchises. But Volvo Rents is tightening the communications gap all around with its e-newsletter, The Rental Channel. And it hopes to do even better when it puts the same…
Robert Cannon left the hardware business after 20 years to set up shop as a consultant in 2001. But when a business contact hired someone else for a job Cannon was well suited for, he realized importance of keeping his name and talents in front of prospective employers. Thus, his e-newsletter, Taking Aim was born…
The question is enough to daunt any writer: How do you come up with stories for dozens if not hundreds of personalized e-mail newsletter editions? The answer is you don't. Instead, you should use a content database that can spit out the versions with little human intervention.
What does Matt Malloy have to do to get you out of that car today? According to Malloy, vice president of marketing for Zipcar, an up-and-coming car-sharing service, all it really takes is good word of mouth, a highly automated online system, and an e-mail newsletter full of engaging content.
E-mail is broken. And it’s broken in two major ways: Trust and infrastructure. First, the channel isn’t trustworthy. The legitimate senders of e-mail can’t trust the medium to deliver their mission-critical communications and the recipients of e-mail can’t trust that they’ll get what they want … and not what they don’t.
This time it's personal -- or should be: Four out of five consumers say they'd like personalized content from Web sites, and three in five say they'd be willing to spend up to two minutes answering questions that would push that content to them.
If you still think blogs are just online diaries, simply another new communications fad, only used by teenagers with too much time on their hands… think again. Blogs can be a powerful component of your SEO strategy. In case you’ve been in a black...
You’ve probably read recently that mobile marketing is next big thing. More than one executive, seeing the cell phone as the key to a portable, omnipresent one-to-one relationship, has called it the “most powerful marketing tool in history.” That day may come, but make no mistake: We're not there yet--not even close.
As promised, here are the results from CHIEF MARKETER's exclusive survey on what makes a conference worth your time and money.
MediaBay Inc. has relaunched its Audio Book Club as a digital shopping hub. It now offers its more than 2.5 million customers audio book content through digital downloads and online orders.