 CHIEF MARKETER Celebrates Advertising Week 2005 and OMMA Expo
More than 40,000 of your marketing, advertising, and media colleagues will be participating in Advertising Week 2005 and the OMMA (Online Media, Marketing, and Advertising) Expo the week of Sept. 26.
And more than 700 registrants, along with some 4,000 online marketers, will be in the OMMA Exhibit Hall on Sept. 27 and 28—as will we. CHIEF MARKETER is partnering with both OMMA and Advertising Week 2005 to make this the greatest marketing celebration ever!
Will you be there? Want to come?
If so, e-mail Cheryl Richter at [email protected] so that we can tell you about some fun activities we’ve arranged, including exclusive passes to invitation-only events and to the OMMA Exhibit Hall. And be sure to stop by the CHIEF MARKETER booth for all the mini bottles of water you can drink at the CM Content Cafe.
Hershel Sarbin, publisher,
CHIEF MARKETER, www.ChiefMarketer.com
Chief Marketer Report, E-zine IQ, CRM Loop, and CM Plus
CHIEF MARKETER’s Selected Highlights of OMMA Expo
The Promise of the Online Medium: Are We Prepared for $$$ Success?
Tuesday, Sept. 27, 10:15-11 a.m. A brisk discussion about how online media can fulfill marketers’ ambitions. Is a new boom cycle on the way? Or will there be another dot-com bust. Joe Mandese of Media Post moderates.
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Peter Weedfald
SVP of Marketing, Samsung Electronics
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David Verklin
CEO, Carat North America
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David Kenny
CEO, Digitas
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Wenda Harris Millard
Chief Sales Officer, Yahoo!
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· In the Internet Age, Content Does Not Care Where It Is Born
Tuesday, Sept. 27, 2:15-3 p.m.
Larry Kramer, president of CBS Digital Media and founder of MarketWatch.com, discusses business models, media strategies, and more.
· It’s a Digital, Mobile World
Wednesday, Sept. 28, 11:15 a.m.-noon
Today’s consumer is increasingly mobile and connected, which creates additional marketing and creative challenges. Learn how your peers and competitors are rising to these challenges. Moderated by Cory Trefiletti of Carat Interactive.
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Chief Marketer 360° — the best intelligence for busy marketing executives – absorbed, summarized, and organized for easy access and a quick read. Readers rely on its original reporting, content selections, and panel of marketing thought leaders who oversee and generate ideas. The portfolio includes ChiefMarketer.com, Chief Marketer Report, E-zine IQ and CRM Loop and our newest entry,CM Plus. Subscribe here. |
Ask Us/Tell Us Anything at CM Content Cafe!
Stop by the CHIEF MARKETER Content Café at OMMA Expo and ask (or tell) our marketing experts anything. Stump us if you can, tell us what kind of stories you think we should publish, and share your marketing success stories. If you would like a free pass to the OMMA Exhibit Hall, e-mail Cheryl Richter at: [email protected]. Make sure to include your name, company, and title.
Meet the CHIEF MARKETER “faculty,” representing CM Report and sister publications CRM Loop and E-zine IQ. We can’t wait to meet you!
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Sherry Chiger
Editorial Director
Chief Marketer &
Multichannel Merchant
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Ray Schultz
Editorial Director
E-zine IQ, CRM Loop,
& Direct
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Cheryl L. Richter
Group Marketing Director
Primedia Business
Magazines & Media
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Geoff Smith
Director, Online Product
Development
Primedia Business Magazines
& Media
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Chief Marketer™ Report — the best insights, innovations, and solutions to help you improve your marketing strategies and stay up-to-date with the latest trends. E-zine IQ — a bi-weekly e-newsletter about e-newsletters. CRM Loop — a bi-weekly e-newsletter with a broad perspective on CRM and unique focus on the personalities, case histories, trends, and best practices. Subscribe here. |
Become More Famous Than You Already Are
We’re launching a new CHIEF MARKETER feature at Advertising Week 2005. Simply summarize, in 100 words or less, your favorite marketing war stories and successes. Write ’em down and show them to the editors at the CM Content Café, or tell them the stories in person. If it’s something that would make your competitors jealous, it’s perfect! We’ll follow up on the best tales in future issues.
You Can Receive Exclusive Tickets to Invitation-Only Events
Are you coming to Advertising Week 2005? If so, CHIEF MARKETER and Advertising Week 2005 are pleased to offer you the opportunity to receive pairs of tickets to exclusive programs. To enter, CLICK HERE. If you’re selected, we will notify you by e-mail one week prior to the event. Enter by Sept. 15.
We’ll randomly give away three pairs of tickets to each of the following events:
Advertising Week 2005 Opening Gala
Monday, Sept. 26, 6:00 p.m.
A VIP reception at the United Nations Building. The event of the week.
Yahoo! Music Presents “Who’s Next” Happy Hour & Music Showcase
Tuesday, Sept. 27. Happy Hour, 6:00 p.m., Music Showcase 7:00 p.m.
Emerging recording artists will perform in a live event that celebrates the strong bond between advertising and pop music and integrates a variety of musical genres.
Venue: BB King Blues Club and Cafe (237 W. 42nd St.)
Amateur Night at The Apollo: Where Stars Are Born and Legends Are Made
Wednesday, Sept. 28, 7:30 p.m.
A very special amateur night where all of the performers will come from the advertising and media industry!
Venue: Apollo Theatre (253 West 125th Street)
Advertising Week 2005. . . Last Call
Thursday, Sept. 29, 9:00 p.m.
One last hurrah as Advertising Week winds down.
Venue: Stone Rose (Time Warner Center)
Only one pair of tickets is available for each these very exclusive (fun) events:
Advertising Week 2005 Texas Hold’em Invitational
Tuesday, Sept. 27, 6:00 p.m.
Advertising Week climbs on board the Texas Hold’em bandwagon with a night of poker and cocktails.
Venue: Friars Club (57 East 55th Street)
Inside the Covers – Laughing Matters:
Magazines Celebrate Humor Featuring Jon Stewart
Thursday, Sept. 29, 6:30 p.m.
The host of The Daily Show will interview editors from Vanity Fair, Time, Cosmopolitan, and Men’s Health. Comedienne Susie Essman (Curb Your Enthusiasm) will open the event.
Venue: Frederick P. Rose Hall, Home of Jazz at Lincoln Center (Broadway at 60th Street)
To see more of the exciting events of Advertising Week 2005, CLICK HERE.
CHIEF MARKETER Also Suggests
Here are some free public events we feel you shouldn’t miss. Visit www.advertisingweek.com for the full, up-to-date event calendar and to register.
Times Square Procession of the Great Icons
Mr. Peanut, the Pillsbury Doughboy, Smokey Bear, McGruff the Crime Dog, Juan Valdez, GEICOGecko and dozens of other advertising icons will weave their way through Times Square and up Madison Avenue, creating a visual spectacle in advertising’s own Broadway showstopper.
Monday, September 26, 10:00 am
Global Keynote: Charlie Rose Squares Off with Maurice Lévy
Emmy award winning journalist, Charlie Rose goes one-on-one with Maurice Lévy, Chairman & CEO Publicis Groupe, about the future of advertising – and how Madison Avenue can contribute to peace in the Middle East.
Monday, September 26, 4:00 pm
Venue: New York Society for Ethical Culture Concert Hall (2 W. 64 th St.)
Registration required.
Infinity Innovators
A four-part series featuring influential thinkers whose ideas have changed advertising and marketing.
Tuesday, Sept. 27, 9 a.m.: Bob Greenberg, Chairman, Chief Executive Officer and Chief Creative Officer, R/GA
Wednesday, Sept. 28, 9 a.m.: David Verklin, CEO, Carat America’s
Thursday, Sept. 29, 9 a.m.: Seth Godin, Best-Selling Author, Entrepreneur and Agent of Change
Friday, Sept. 30, 9 a.m.: Joe Trippi, Political Consultant
Venue: Time Warner Screening Room (One Time Warner Center)
Registration required.
Dynamic Duos: Best Practices and Case Studies in Success Uniting Client and Agency
Throughout the week, seven agency executives and their client-side marketers will team up to offer insights on their successful strategies. Agency execs from BBDO, McCann Erickson, BrandBuzz New York, Lowe, Deutsch, and Draft pair with their counterparts at Cingular, The Ad Council, New Jersey Nets, GMC, DePuy, Verizon Communications, and Charles Schwab.
Venue: Time Warner Screening Room (One Time Warner Center)
Registration required.
Panasonic Ideas for Life
Keynote addresses by dynamic industry visionaries
Monday, Sept. 26, 3 p.m.: Joel Hollander, Chairman & CEO, Infinity Broadcasting
Tuesday, Sept. 27, noon: Dan Rosensweig, Chief Operating Officer, Yahoo!
Wednesday, Sept. 28, noon: Susan Lyne, President & CEO, Martha Stewart Living Omnimedia
Thursday, Sept. 29, noon: Mike Kelly, President, AOL Media Networks
Friday, Sept. 30, noon: Faith Popcorn, Founder, Faith Popcorn’s Brain Reserve
Venue: Museum of Television & Radio (25 W. 52nd St.)
Registration required.
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