They're spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying

There's a savvy new couple in Tinseltown, and we don't mean another titillating pairing of a svelte young actress and a hunky stud. This match has been

It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital

Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty

As this issue of DIRECT goes to press, the second issue of our new sister publication, 1to1, is also getting ready to go to the printer.Shameless Plug

Leave it to NASCAR. The stock-car racing association undertook its first-ever national in-store promotion this quarter, and who did it score as retail

They don't even call it the information superhighway anymore, but the Internet is still putting a big twist on marketing road shows - both in the way

It won't be your usual travel prize, that's for sure. The flagship Dr Pepper brand at Dr Pepper/Seven Up, Inc., Plano, TX, teamed with Touchstone Pictures

Pepsi-Cola Co. and Visa USA are shopping around.The two sponsor General Growth Properties' Cash Back for Schools program in 58 malls. Shoppers turn in

I do and do and do for you - and this past shopping season, I did a lot of it with a mouse.To check up on how our industry is doing on the customer service