Although they swear there are 238 different Kahlua concoctions with which consumers can sip the night away, the marketers at Westport, CT-based Allied

Marketers who claim to have mastered online and offline integration are probably over-confident. A few, however, are making strides.When it comes to adding

The Zipatoni Company proved its mettle in 1999 after a single win from Miller Brewing Co. tripled billings at the little St. Louis shop in 1998. Zip digested

President Carl Nichols took on the ceo post at Einson Freeman last month, as long-time chief and 30-year company veteran Jeffrey McElnea departed the

STORE-LEVEL STRATEGISTSBDS Marketing has come a long way since it opened as a field marketing agency in 1984, primarily serving alcohol and tobacco clients.

Winfreestuff.com Inc., an Omaha, NE-based Web company, relies on a sweepstakes model to collect e-mail addresses for online merchants.Consumers visit

Marketers spent an estimated $1.38 billion on games, contests, and sweeps in 1999, up about 15 percent from the previous year.Measuring annual spending

The endless pursuit of loyal customers - an effort now intensified by the online shopping phenomenon - has retailers sprucing up their stores and giving

New Page 9 EMCI broadened its stable beyond pop music in the 1980s by creating revolutionary promotional concepts in home video, videogames, and television.

EMCI broadened its stable beyond pop music in the 1980s by creating revolutionary promotional concepts in home video, videogames, and television. promo