Drive-thru restaurant chains Checkers and Rally's, Clearwater, FL, broke their largest-ever marketing campaign last month with a national effort utilizing

Perhaps the most telling image for consumer products marketers of the '90s was captured the decade before, when a grass-skirted Sam Walton danced the

Marketers mobilize with integrated, long-term campaigns that spend money to make money.It takes a village:Olympic sponsor Bank of America pulls out all

It's shopping by television this time around, with two neat, if not new, variations on DRTV: Cadillac's spin on the infomercial and PAX TV's take on a

Looking for a place where teenagers can have good, wholesome fun? If that seems a contradiction in terms, you don't know the venues Greg Sobocinski does.As

Transforming the United States Postal Service into a marketing power, Azeez Jaffer unleashes direct mail, kids' programs, events, cause campaigns, even

It is a marketer's dream; it is a marketer's nightmare. It's a way to pitch a discount offer just as your customer is about to buy a product at your competitor's

Let's face it: Sponsoring a music tour is no longer groundbreaking marketing.For years, marketers of everything from soft drinks to automobiles to retail

With private-label promotion poised to take off, national brands find themselves in need of a new defense plan.Retailer consolidation has given grocers

Wingspanbank.com is a virtual bank that reminds one of how boxing legend Muhammad Ali described himself: "Floats like a butterfly, stings like a bee."The