The Internet Gold Rush has begun in earnest.While savvy agencies have been developing Internet-based capabilities for several years, the promotion industry

Promotion shop Louis London apparently made an appropriate name change: The agency now known as Momentum zoomed out of Disney World in March with five

EMCI broadened its stable beyond pop music in the 1980s by creating revolutionary promotional concepts in home video, videogames, and television. promo

EMCI broadened its stable beyond pop music in the 1980s by creating revolutionary promotional concepts in home video, videogames, and television. promo

myPlay.com Inc., which customizes banner ads and e-mail for recording companies, has signed a co-branding deal with America Online, expanding its reach

Promotion marketing is the main ingredient in Toys "R" Us's rebound recipe. Will the strategy work?The toy business isn't always fun and games.For Toys

Two marketing executives were swapping cell phone numbers before splitting up at a trade show in Chicago. Both phones had New York numbers, so someone

Ah, the Olympics. You've finally reached the pinnacle of performance so many dream about, yet so few achieve. The endless hours, weeks, and years spent

OFTEN IN THIS SPACE I enthrall (or bore) you with my own tales in the trenches of direct marketing.But as you may have noticed from the last few month's

Bud World's comin' at ya. St. Louis-based Anheuser-Busch learned a few lessons from its Budweiser Beer School and created Bud World, a mobile program