Even though it can be a relatively expensive proposition for mass marketers, direct mail has become a viable option as the volume of available information

Between Jar Jar Binks and Dr. Evil, consumers have already been bombarded this summer with Hollywood-style marketing hype. But Warner Bros. added the

Bankers could read the future in the trends: The deposit base per household was declining, competition was savage, and overhead costs for operating bricks-and-mortar

Talk about your single-serve. Coca-Cola is inching up supermarket sales one sip at a time with Shop Refreshed, an in-store program that invites shoppers

What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted

When a major retail chain invited Procter & Gamble's Jim Bechtold to visitits top execs, there were about 10 men in the room - and one woman. Theywanted

The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson's Inc., Boise, ID, America's fifth largest U.S.

1. DRAFTWORLDWIDE, INC. 633 North St. Clair Street Chicago, IL 61611Telephone: 312-944-3500;Fax: 312-944-3566CEO: Howard DraftOffices: New York City,

POPAI has joined with the Advertising Research Foundation on a national study aimed at making P-O-P a measured advertising medium like print and broadcast.The

IN A RECENT issue of Forbes magazine, Andersen Consulting's chief executive and managing partner George Shaheen said: "The changes coming in the next