PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product

: This is an excellent article. In looking at the press release on Yahoo, the spin is great but the substance is lacking, and depending on how Blockbuster markets this new program they might do more harm to their brand than the good they hope to create.

Pepsi-Cola North America has teamed up with one of NBC's most watched television shows, The Apprentice, to award one lucky winner and a guest a chance to win tickets to the season finale through an online sweepstakes. Pepsi-Cola randomly chose one ...

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Marketers tackle getting past ISPs and other issues in Direct’s annual e-mail roundtable

INSTANT WIN GAME DANGLES ORANGE COUNTY CHOPPER ORIGINAL IT WAS NINE YEARS AGO that Ideal Industries, Inc., a maker of products for electricians and datacomm

Don’t know how many folks realize it, but there’s going to be a presidential election next Tuesday. Both George W. Bush and John Kerry have bobbed and weaved through a variety of issues, few of which were germane to the direct marketing industry. Hence the reason for this mid-week request. I invite readers of any…

Half of U.S. households are projected to have high-speed broadband Internet connections by 2007. But it seems direct marketers are playing catch up with companies doing brand marketing when it comes to taking advantage of the technology.

Donald Trump is at it again. This time he's got a reality promotion going on in his Taj Mahal Hotel & Casino in Atlantic City, NJ, where guests are called to the "boardroom" for a one-on-one with Trump, who gives business tips and personal advice. ...

It's the kind of TV spot that would appeal to any 17 year-old. Young heroes fire rockets at an unseen enemy, while a rock beat thumps in the background.