Search Results for: Marketers on Fire

(Magilla Marketing) If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses, and some are abandoning mailing to AOL address holders altogether.

THE ENTIRE DIRECT MARKETING industry should stand up and applaud the mid-May demise of anti-spam concern Blue Security. And not just because the company’s

Almost reminiscent of movie releases where studios carefully plan out their launch dates to maximize their exposure, you can almost imagine the behind the scenes dialogue of this week’s Internet studio blockbuster. Last week…

Passersby are doing double takes at the world’s biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo’s latest promotion.

A campaign to help overburdened K-12 teachers while burnishing the image and motivating the employees and customers of the Jones Apparel Group won an unprecedented three awards in the fourth annual Cause Marketing Halo Awards competition.

Worldata recently assumed management of several lists formerly managed
in-house by Stevens Publishing. Lists of subscribers are available to
such newsletters as Water Week, Waste Management, Environment Protection
and Hazmat News.

Consumer marketers who fail to invest in and experiment with social media now might find difficulty in catching up with the competition later

Weeks before the season premiere later this month of the firefighter drama Rescue Me, FX is giving consumers a peek at what’s to come.

A&E had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so.

Comic books and TV shows, blockbuster movies and video games: all provide a well of characters beloved by children and adults a fact not lost on retailers.