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After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke’s shtick, New York City-based

The mass merchandise shakeout continues. This time, promotion plays a crucial role. The top-of-the-heap battle is between Kmart, Target, and Wal-Mart,

Online broker E* Trade and Cadbury-Schweppes brand Canada Dry teamed up this winter to create a high-impact promotion leveraging the popularity of online

Glitzy professional sporting events such as the Super Bowl may get the big bucks when it comes to tie-ins, but nothing beats the annual NCAA college basketball

As the adage states, you don’t need to be Irish to celebrate St. Patrick’s Day. That message has been accepted wholeheartedly by alcohol brands, many

Beyond the Cash Register Tired of emptying pockets of worthless receipts at the end of the day? Start-up ReceiptsToRiches.com offers the chance to convert

It’s ironic, really, to see an image ad for Happy Meals. McDonald’s turned up the emotional volume on Happy Meal ads last month, breaking its most extensive

health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair

Mindful of cultural blundering, marketers slowly target African-Americans.African-Americans will control eight percent of the buying power in the U.S.

Jim Beam takes its pour on tour around Eastern Europe.Jim Beam Brands Co. is getting in the faces of thousands of consumers around Europe with an integrated