Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

It was a creative concept no sane QSR marketer would have ever attempted on his own. But sometimes, if you're lucky, you get some help from your customers.In

WE'VE HEARD FROM managers. We've heard from brokers. This year, DIRECT decided to invite an even more intriguing group to its annual List Roundtable:

These days, good games weave their play into product use.Look at Coca-Cola's summer effort, It Could Be Your Next Coke: Coke drinkers pop the false top

Can't keep up with the avalanche of soy, Internet integration, and sampling SUVs? Try the caffeine candy.If you walked the floor of this year's Food Marketing

America's Great White North neighbors don't need to warm their fingers with hot coffee cups in the spring, but Dunkin' Donuts gave Canadian coffee drinkers

Lids Corp. a hat marketer in Westwood, MA, integrates data flowing from the Internet and cash registers at 400 stores to synchronize online and retail

It's a tossup as to which is more irritating for a professional groundskeeper: Having a broken piece of equipment or having a dealer flip through a seemingly

What's good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat

By 2002, 25% of all Internet sales will be the result of affiliate partnerships, author and Los Angeles Times columnist Jaclyn Easton, said yesterday