SFX HAS SPENT THREE YEARS AMASSING A LIVE-ENTERTAINMENT EMPIRE. NOW IT WANTS TO PUT CORPORATE PARTNERS CENTER STAGE.Don't know what N Sync, Ozzy Osbourne,

SEPTEMBER 2000 Picture This We've got Helmet Cam in football, Catcher Cam in baseball, and now StickerCam in the promotional game. It's a tabletop machine

SFX HAS SPENT THREE YEARS AMASSING A LIVE-ENTERTAINMENT EMPIRE. NOW IT WANTS TO PUT CORPORATE PARTNERS CENTER STAGE. Don't know what N Sync, Ozzy Osbourne,

Increasingly clever promotions don't always increase the ROI. The bigger payoff lies in a closed-loop, enterprise-wide approach to consumer targeting.Brand

WHEN IT COMES TO TRAVEL INCENTIVES, `LOCATION, LOCATION, LOCATION' IS NO LONGER THE GOLDEN RULE.Travel giveaways are among the most popular and effective

British direct marketers debate privacy and e-mail IF YOU'RE GOING to solicit and use e-mail addresses, you'd better do it right. In the United States,

You're a Good Man, Charlie Brown Mr. Schulz may be gone, but the Peanuts posse is thriving in licensed promotions.Snoopy's in the frozen-food case. Linus

Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

Marketing Drive Worldwide added event marketing to its repertoire in June with the acquisition of Event Management & Promotions, a Santa Monica-based

Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand