836 results for: marketers on fire

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Warm, Cozy, and Comfortable

|  by Chief Marketer Staff

A few years ago I had the privilege of discussing sales with IBM's general manager for the healthcare sector. After acknowledging that IBM was neither the cheapest supplier nor necessarily a pioneering innovator, he asked a rhetorical question: Why do his customers buy from IBM?

Google, Defender of the Faith

|  by Chief Marketer Staff

Mysterious rumblings and clankings from within Google’s Mountain View, CA, stronghold suggest it, and the wailing and gnashing of teeth in search engine Web forums appear to confirm it: The most popular search engine in the world seems to have made some important adjustments to the way it ranks Web pages.

No biz like show biz?

|  by Chief Marketer Staff

As this issue goes to press, the annual exercise in Ostrich Yoga, also known as the television upfront, is beginning to convene. As in so many prior years,

Grand Jury Probes Wal-Mart Scandal

|  by Chief Marketer Staff

A grand jury is now investigating allegations that Wal-Mart Stores' former vice chairman Thomas Coughlin misused between $100,000 and $500,000 in corporate funds. Coughlin allegedly misappropriated Wal-Mart gift cards for his own use, and allegedly ...

Domino’s Extends Apprentice Tie-in Via Sweeps

|  by Chief Marketer Staff

Domino's Pizza is giving consumers a chance to experience the high life—Donald Trump's life, that is—through an online sweeps that offers a chance to win a trip to New York City and a Trump-style hotel stay. The pizza company is the latest brand ...

Listline e-Newsletter

|  by Chief Marketer Staff

Penton Media Inc. has appointed MeritDirect to manage its technology group files effective April 1. The technology group includes business technology and enterprise information technology publications.

Putting the Sell in Creative

|  by Chief Marketer Staff

The creative departments of catalog companies concentrate too much on esthetics and not enough on showing off merchandising and copy to drive response, Bill LaPierre, vice president, brokerage division of Peterborough, NH-based list firm Millard Group, told attendees

DIRECT listline

|  by Chief Marketer Staff

NEW LISTS PalmOne PalmOne Inc. has brought four files to the market. The PalmOne at Home enhanced master file identifies more than 1.5 million handheld





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