SPONSOR: Results International Campaign: Yes Please Agency: Davies Little Cowley Fiddes Client: Philips Lighting Country: United Kingdom The best campaign

It was summer-time and the purchases were easy among promotion marketers.PROMO's tracking of agency acquisitions took a month off in September to make

Rugrats in Paris hits silver screens nationwide Nov. 17 backed by an impressive list of marketing partners, many of whom are linked to one of the most

The Sunflower Group, Overland Park, KS, expanded its operations in August with the acquisition of New York City-based News America Marketing's sampling

New on-premise satellite system is a Big Fat deal.Big Fat, Inc. is getting into the TV business.The New York City-based company, home to the promotions

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves.Results are king. At the heart of every promotion marketing

Priceline.com puts major effort into cross-sellingPriceline.com Inc., the Norwalk, CT-based company that's made direct marketing innovation its stock

SFX HAS SPENT THREE YEARS AMASSING A LIVE-ENTERTAINMENT EMPIRE. NOW IT WANTS TO PUT CORPORATE PARTNERS CENTER STAGE. Don't know what N Sync, Ozzy Osbourne,

Sampling provides a morsel of brand experience along with a taste of the product.There's something about a cup of Starbucks coffee that a little old lady

SFX HAS SPENT THREE YEARS AMASSING A LIVE-ENTERTAINMENT EMPIRE. NOW IT WANTS TO PUT CORPORATE PARTNERS CENTER STAGE. Don't know what N Sync, Ozzy Osbourne,