Brands lace up with figure skating to get closer to females.Figure skating's roots can be traced back to Jackson Haines, an American-born gentleman who

The inaugural Globes uncovered campaigns without boundaries.After nine years of handling the global World PRO Awards of Excellence competition, PROMO

This whole FTC-condemns-entertainment-marketing stink has me worried. But not like you might expect.I'm worried that my kids have been too sheltered from

Savvy shops turn the best promotion strategies into public relations events.Ask Doug Dome about the Birthday Cake War and his face lights up.Sara Lee

PRO Award 2000 winners took some chances and produced some very healthy results. Judges for the PRO Awards 2000 cheered when Momentum North America's

Between Toys "R" Us, Wendy's and the post office, shoppers may notice little else this season.Get ready for a motherlode of Grinch.Universal Studios'

Battle Creek, MI-based Kellogg USA is kicking support of its Frosted Flakes brand up a notch with a tie to Major League Soccer that began late last month.Two

Most Innovative Communication Strategy Campaign: Tamiflu Launch Agency: Momentum, St. Louis (New York City office) Client: Roche, Nutley, NJ Mobile marketing

Companies target the market too good to resist When Sean Strub sold Metamorphics Media LLC, the gay and lesbian list brokerage and consultancy he founded

SPONSOR: Results International Campaign: Yes Please Agency: Davies Little Cowley Fiddes Client: Philips Lighting Country: United Kingdom The best campaign