Lima, Peru A plane carrying Gambian soccer fans to Peru made an unauthorized detour and faked a fuel emergency to land in time for the West African nation's

The Mountain View based company earlier this week unintentionally provided a sneak peek at what appears to be an impending expansion into classified advertising — a move that would have the search engine giant going toe-to-toe with online marketplace eBay

Letters in response to "Loose Cannon: Babes in R.O.I.land"

A direct marketer was recently asked his impression of this year's DMA annual conference. His response was succinct and earthy. "The booth babe is back!" he crowed. Boy, I'd love to read his travel-and-entertainment expense forms. But he may have a point.

Are buzz marketers breaking the law? Consumer advocacy group Commercial Alert thinks so, and it is asking the Federal Trade Commission to find out if marketers involved in the tactic, also known as stealth or guerilla marketing, are violating federal laws prohibiting deceptive advertising. Perhaps surprisingly, several marketers contacted by CHIEF MARKETER agree that such…

Jems Communications has named DM2 to manage the subscription lists of FireRescue Magazine (31,749 subscribers), Wildland Firefighter (6,155 subscribers) and its flagship publication JEMS--the Journal of Emergency Medical Services (28,448 subscribers). MKTG Services was the prior list manager.

VICTORIA'S SECRET: is on the hot seat again, under fire for racy in-store marketing. Stores in McLean, VA, and Wauwatosa, WI, are being protested by local parents and others who find its in-store merchandising obscene, USA Today reported. In particular, ...

You know a market is on fire when a trade show covering that market closes at 5 and at 6:30 organizers are still chasing attendees & exhibitors out. Ad-Tech London was not just about the UK market, but also about the European market in general...

It’s time once again to start preparing for “The Season”, the make-or-break home stretch for many retailers that begins on Black Friday and ends when the last FedEx truck leaves the dock on Christmas Eve. And those who sell online may be expecting a whopper this time around, according to at least one preliminary forecast.

HOW SAD IT IS THAT WHEN CUSTOMER SERVICE MAKES HEADLINES, they're almost always negative. Take the rash of stories about Comcast that appeared in the