In a step that seems unprecedented in the annals of online advertising, born-again pop-up provider Claria posted a recommendation on its Web site that users uninstall its GAIN ad-serving software from their browsers.
How’s this for a switch? A popular magazine is using its e-mail newsletters to drive print subscriptions.
Warner Bros. Consumer Products is injecting new life in its iconic Tweety property with a new fashion collection by celebrity designer and Hilton heiress Nicky Hilton.
It came up conversationally, but I believe I’m the only person at my company to have firsthand experience as a user of Facebook.com. It was kind of funny to have all these online advertising professionals asking me...
In March of this year Claria, originator and pioneer of the modern adware landscape, made the intriguing announcement that they planned to exit the adware business. They weren’t giving up tracking user behavior and serving...
Tactics for making the most of traditional mediums such as mail, telephone or television advertising have been hammered out through decades of trial and error. But blogging, podcasting, Web page design and search engine optimization are cutting-edge enough that many organizations can still use a guiding hand when exploring them.
When I signed on here at PROMO almost four years ago, I made a round of visits with analysts and agency leaders around the country. Not surprisingly for
Last fall, The Marketing Arm's founder and CEO Ray Clark took 30 of the shop's key leaders to Los Angeles for a retreat. The goal was to hash out what
Many marketers are treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful. But don’t count online jewelry retailer Ice.com among…
Remember, back when you had to go to the bookstore and actually buy a book about your vacation locale to plan your itinerary, rather than surf the Web?