In a 22-minute podcast, Diageo is testing the waters of a new technology that has yet to catch fire as a must have tactic in the overall marketing mix.

January Wal-Mart gave a thumbs up to its RFID rollout as it began receiving case- and pallet-level tagged merchandise from 137 suppliers, destined for

The cockles of many a direct marketer's heart were warmed this winter by online shopping's reported fortunes. Doubtless some of the increase reflects the public's ever-growing comfort with online commerce, and some of it reflects rank opportunism. For instance, Web-based DMers took advantage of a recent transit strike in New York by offering stranded, panic-stricken…

CAR MAKERS REVVED sales online, on-air, On-Star (with GM's Hot Button) and out in the wild blue yonder (with Jeep's geo-caching). CNN served shakes to

Merry Christmas, direct mailers. The U.S. Postal Service will introduce its new rates on Jan. 8 a week or two earlier than expected. And mailer groups

On Tuesday, New Orleans Mayor Ray Nagin revealed the city’s plan to offer a free, city-run Wi-Fi system that will be available to the entire city within a year. It has already begun operating in the city’s French Quarter, New Orleans’ central business district.

Every Day with Rachael Ray Debuts Two promotions from Every Day with Rachael Ray deliver the same bubbly personality as the Food Network chef whose name graces the brand new cooking magazine from Reader's Digest. A simple but highly functional ...

A couple weeks ago, Google and Sun Microsystems announced an alliance to help promote each other’s products. One of the most vital components of this collaboration was said to be the open source office application, OpenOffice productivity suite...

SUSANNE LYONS IS PREPARING FOR THE OLYMPICS with a different team this time around. The Winter Games in Torino, Italy will be Lyons' second Olympics as

NEW LISTS Go Shopping Mall Online Buyers This list names 328,672 customers who registered at goshoppingmall.com. They made online purchases ranging from