Look down. What's on your feet? Pointed shoes will soon be passé. Espadrilles will be the new rave. But you would have known that if you received DSW's Reward Your Style Loyalty Member monthly e-newsletter.

There they were in Times Square, in terrycloth bathrobes and matching slippers, brandishing fliers. Six Apprentices, each trying desperately to help their team win at the task at hand.

Sometimes I am 99% certain that my makeovers will produce a better return on investment than the original ads. But not always. Occasionally what I have blocked out is merely a creative hypothesis that deserves to be tested.

You lose customers every day. But do you know when they are lost? A strong company knows the inflection points for customer loyalty and builds systems to turn customers around and bring them back

BNP Media has named Edith Roman Associates Inc. to manage the Security Distributing and Marketing list of 28,513 subscribers. These include 1,589 Canadian subscribers.

In their first appearance on the dais at a Search Engine Strategies session on click fraud, Yahoo! and Google went head-to-head with search engine marketing firms on the costs and cures for bogus clicks, alleging that lawsuits filed by search marketers alleging losses hurt the cause of eradicating the problem.

I’ve read a lot of articles lately on Word-Of-Mouth marketing. In fact, on Valentine’s Day there was an article in Media Post’s Online Media Daily that spoke about the company BzzAgent, who sells access to a “hive of

The struggle for customer share is as intense as ever, and companies need to shore up their corporate message in anyway they can. Corporate weblogs, or “blogs”, are a great, cost-effective way to engage customers, fellow...

Cartoon Network and Kids WB! have signed on as official sponsors of the 2006 Sports Illustrated For Kids Next Snow Search, a season-long quest to find the best kids (ages 9-13) on skis and snowboards. In its third year, the Next Snow Search consists of ...

Unspam, the company that runs so-called child protection e-mail registries for Michigan and Utah, last week issued another “report” through a public relations firm claiming pornographers are increasingly targeting children with their e-mail marketing.