![](https://chiefmarketer.com/wp-content/uploads/2023/01/last-of-us-2-160x125.jpg)
Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for ‘The Last of Us’ Series
A look at the series' experiential strategy, the importance of staying curious and flexible as a marketer today, and more.
A look at the series' experiential strategy, the importance of staying curious and flexible as a marketer today, and more.
We spoke with Andjelic about her vision and strategy for the brand's comeback, the art and science of global brand-building and what it takes to succeed as a modern CMO.
Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.
We spoke with D’Arcy about lessons learned from previous marketing roles, the rise of influencer marketing, trends to follow in the D2C world and more.
We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.
We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.
We spoke with FreshDirect's CMO about its latest video series, brand awareness goals, the unique challenges of direct-to-consumer marketing and the company's omnichannel approach.
We spoke with Santander Bank's CMO about its US Open campaign, expansion plans for the future, the importance of leveraging partnerships, and more.
The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.
We spoke with Rumble Boxing CMO Rachelle Dejean about the brand’s growth strategy, marketing a boutique fitness brand, her diversity strategy, and more.