SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.

Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.

A local campaign doesn't need to stay local. Take a lesson from Dietz & Watson on how to move your winning promotion from a local play to a national phenom.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 04, 2018 Tapping Local MLB Teams to Send a Delicious National Message A local campaign doesn't need to stay local. Take a lesson from Dietz & Watson on how to move your winning promotion from a local play to a national phenom. More……

Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but…

Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.

Here are the five steps to creating a successful Google Analytics implementation.

The branding power of YouTube is undeniable. As the number of viewers grows marketers’ opportunities to reach more consumers and benefit their bottom line.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 24, 2018 Influencer Marketing 2.0 Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI More…   SPONSORED BY: A Free LIVE Webinar: Improving…

Some brands may just walk to the walk when it comes to marketing, but Skullcandy is taking it a step further and walking to the beat, with a content marketing strategy built around live concerts.