Dropbox Draws Academic Ire Over Data Sharing for Study
Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.
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Chief Business Marketer (8/2/18)
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 2, 2018 Walmart Makes a B2B Ecommerce Play in India B2B might not be the first thing that comes to mind when one thinks of Walmart, but the mega retailer is making a major B2B play in India. More… SPONSORED BY: A Free…
Chief Business Marketer (7/26/18)
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 26, 2018 Social and Events Help Bullhorn Amplify Its Message A combination of live events, social media and SEO is helping recruitment software firm Bullhorn generate and nurture new leads. More… SPONSORED BY: A Free Online Conference: 5 Keys To Successful Influencer Marketing…
Chief Marketer Tech Talk 7-31-18
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership July 31, 2018 Bots Eating Up To One-Third of Brands’ Budgets for Instagram Influencers: Report Exactly how big of a problem are fake followers? Points North Group recently released second-quarter statistics that examine Instagram sponsored posts by influencers with at least 10,000 followers.…
Stacy’s Snacks and OK! Tap ‘Bachelor Nation’ for Sweepstakes
The partnership swirls around the introduction of a new Stacy's cheesy snack.
CM-This-Week 7/27/18
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 27, 2018 Stacy's Snacks and OK! Tap 'Bachelor Nation' for Sweepstakes The partnership swirls around the introduction of a new Stacy's cheesy snack and the huge passion fans have for the reality dating show. More… SPONSORED BY: 2018 Experience Design &…
Celebs in Influencer Marketing Need to be Honest: Survey
A new survey shows that celebrity influencers who are honest about addiction, mental health and #MeToo are viewed much more favorably by consumers.
Avnet Uses Podcast to Connect With Engineers
A podcast sponsorship is helping Avnet build brand and engagement with designers and engineers.
Chief Promo Marketer (7/24/18)
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 24, 2018 KFC Goes for the Unexpected in Consumer Connections Cat climbers, commencement addresses, soap opera appearances and gigantic pool floats? What is KFC up to? More… Creating Consumer Insight: The Smart Researcher’s Guide Modern marketers have an endless stream of…
6 Reasons Influencers Should be Part of Your Social Strategy
Digital marketers know engaging with influencers yields quick results in creating brand awareness. Here's 6 reasons to make it part of your plan.