Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.

Editor's note: Had I known that the French word for is promotion, I may not have planned my August vacation to the Riviera. For somebody who hadn't seen

BUSINESS AS USUAL. It's a phrase most-often used to put a positive spin on a tenuous situation, as in, The bank called in our loans, our ceo has been

Until this year, judging for our annual PRO Awards always took place on one intensive day. After receiving 176 entries last year, we decided to spread

Finalists for the PRO Awards 2001, take a bow. These days, most marketers are looking for killer concepts and uncluttered delivery mechanisms that will

Milwaukee-based Miller Brewing Co. next month teams with Los Angeles-based movie studio MGM on a national Get Your Party Vamped campaign expected to feature

Suck It Up Shop-Vac, Williamsport, PA, jumped into the premium business this summer by offering its fleet of vacuums as sweepstakes prizes, incentives,

Getting out of the office much this summer? No, we're not talking about the 19th hole, the beach, or the endless stream of barbecues filling up the date-book.

Who knew photos could be footwear? Nike did. The Beaverton, OR-based apparel giant saw Polaroid's popular i-Zone instant pocket cameras as a hook to reach

You've got to love radio. What other medium promotes itself with programming blocks, enticing listeners to stick around with the promise of no ad spots?