Promotional Products:$16.3 billion
Swagger in Their Step Promtional prodcut spending again posts double-digit gain. Forget the name-calling. The once-derided “tchotchke” category continued
Swagger in Their Step Promtional prodcut spending again posts double-digit gain. Forget the name-calling. The once-derided “tchotchke” category continued
On Solid Ground The need for results sends P-O-P soending up 18.1 percent. Point-of-purchase advertising is making a big comeback. Not in terms of spending,
CHICAGO - Wilton, CT-based Ryan Partnership earned Best Overall Promotion honors last night as PROMO unveiled the winners of the 11th annual PRO Awards
“BUSINESS AS USUAL.” It's a phrase most-often used to put a positive spin on a tenuous situation, as in, “The bank called in our loans, our ceo has been
Walt Disney World spent four years and $250 million setting the marketing table for its patriarch’s 100th birthday party.
The bad guys were easy to spot in August, when FBI agents arrested eight people accused of stealing $13 million by embezzling sweepstakes gamepieces.
It's an interesting time to work in entertainment marketing. The proliferation of cable TV and the Internet has provided more tie-in opportunities, but
Walt Disney World spent four years and $250 million setting the marketing table for its patriarch’s 100th birthday party.
Convenience store retailers have spent most of the last 20 years sitting and watching. They've sat around as CPG makers focused first on grocery stores,
Walt Disney World this month kicks off a $500 million, 15-month birthday party for the Magic Kingdom's original character: Walt Disney himself. The 100