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The Week in Review

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

The Week in Review

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Edu Regs and The Law of Unintended Consequences

Last week when writing about the two headed beasts of fraud and compliance, we felt that people could identify with fraud prevention more because if not kept in check it could wreck an entire business. Compliance on the other hand was like a speed...

The Week in Review

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

The Week in Review

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Ecommerce—The Fastest Growing Channel for CPGs

|  by Chief Marketer Staff

Consumer packaged goods giant P&G has indicated a desire to source 10% of its sales online. Given that it currently sources less than 1%, that sounds like an aggressive goal but one that it is putting its formidable resources against delivering. Many other CPG companies from Kraft, J&J and General Mills to Pinnacle Foods are…

The Man. The Myth. The Willms.

Not long ago we covered the not unexpected but still unpleasant litigation taking place against several in the performance marketing world for their role in facilitating continuity offers, primarily in the health arena, in a manner that the FTC has deemed unacceptable. On that list was one of the largest affiliates. It...

The Week in Review

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Extreme Arbitraging?

If you don’t watch television, there is a good chance you will not have heard of this new show. To learn that it is a reality show probably wouldn’t come as a surprise, though. We watch many shows, reality and non, but certain reality shows we just can’t...





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