Beating the Bushes
Inspired marketing isn't necessary to sell tickets to Major League Baseball games. Inspired scouting and coaching are. It's easy to put fannies in the
Inspired marketing isn't necessary to sell tickets to Major League Baseball games. Inspired scouting and coaching are. It's easy to put fannies in the
Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing
Genesis Direct, Inc., the Secaucus, NJ-based cataloger, has changed its name to Proteam.com and eliminated 150 salaried positions, all in an effort to
Rushing to claim its share of the juicy $14 billion U.S. toy market, Milwaukee-based Alottafun, Inc. sets up a holiday Web site that specially targets
In this month's cover story, societal watchdog Ralph Nader likens ZapMe's installation of 100,000-plus computers in high schools to the arrival of Big
CNS has just the thing for a stuffy nose this winter, and we have Wal-Mart to thank for it. The marketer of Breathe Right nasal strips is rolling out
Pharmanex's cholesterol-lowering herbal remedy Cholestin was marking time on Tampa retail shelves until disc jockey Jack Harris started treating himself
IGNITING SALES WITH DIRECT marketing strategies is more challenging than ever before. Survival means not just generating response, but building confidence
The first Ironman Triathlon was dreamed up during a Navy awards ceremony as a way to settle a bet about whether bikers or runners were in better shape.