Search Results for: brands on fire

McDonald’s has come under fire from an environmental group over a Happy Meal promotion that gives away toy Hummers as premiums.

Tom Cruise’s erratic behavior and acrimonious split from Paramount Pictures this week has studios and brands, alike, rethinking and distancing themselves from movie tie-ins and sponsorships deals.

Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives.

The Lippin Group, a public relations and marketing firm, has created a new unit designed to link corporate brands with entertainment industry events and celebrities.

A 13-year-old Connecticut boy suffered second- and third-degree burns in 2001 after he set himself on fire by imitating a stunt on MTV’s show Jackass.

TOYOTA MOTOR SALES USA, INC.: has signed a 10-year naming rights sponsorship agreement for…DAILY’S: ready-to-drink cocktails is out with a…SIX FLAGS: is teaming up with A&E Network under a…

Almost reminiscent of movie releases where studios carefully plan out their launch dates to maximize their exposure, you can almost imagine the behind the scenes dialogue of this week’s Internet studio blockbuster. Last week…

Passersby are doing double takes at the world’s biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo’s latest promotion.

Worldata recently assumed management of several lists formerly managed
in-house by Stevens Publishing. Lists of subscribers are available to
such newsletters as Water Week, Waste Management, Environment Protection
and Hazmat News.

Consumer marketers who fail to invest in and experiment with social media now might find difficulty in catching up with the competition later