456 results for: Marketers on fire brands on fire

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ALTERNATE ROUTES

|  by Chief Marketer Staff

Herbally enhanced drinkmeisters will jockey for position this summer as the all-natural segment brings new punch to the beverage sector.Ah, summer. A

So Much for TARGETING

|  by Chief Marketer Staff

Whoops.Packaged goods companies may have gone too far targeting their coupons and are now shifting back to broad-reach programs.Or maybe they've just

Pack-Your-Bag Perks

|  by Chief Marketer Staff

When the economy is good and the job market is tight, tempting travel programs can help companies attract and retain motivated employees. Each year, the

Big Plans

|  by Chief Marketer Staff

This will be my final column for promo. I have so many other crucially important things to do, you see.I will forge a future in cable television by founding

Promoting from Within

|  by Chief Marketer Staff

I'll be honest with you. I probably don't know what I'm talking about.I had a little background in advertising and marketing when I came to promo at the

Philip Morris Holds a Mirror Up to Smoke

Philip Morris Companies lit a fire when it turned corporate philanthropy into a $100 million ad campaign that presents its Philip Morris USA, Kraft Foods,

In for the Long Haul

|  by Chief Marketer Staff

Marketers mobilize with integrated, long-term campaigns that spend money to make money.It takes a village:Olympic sponsor Bank of America pulls out all





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